Bike Shop

Overview
A bicycle shop sells and service bicycles as well as bike related accessories. Some bike shops sell used bikes in addition to new bicycle. Due to rising energy cost, many commuters seek alternative transportation options to cars creating demand for bicycles in urban areas.

Growth Strategy
It is extremely important to sell bikes that the target audience can afford. A lot of bicycle shops make the mistake of selling bikes costing over $1,000USD when a big box store nearby sell bikes for $89USD. A bike store should focus more on selling affordable bikes and providing service to build a relationship with customers and grow word of mouth and through establishing a reputation.